Primary School Akadem

Visual Identity
Illustration

I created the entire visual identity for Akadem, a private elementary school in Prague. The branding captures the essence of the school’s philosophy: every child has the potential to achieve great things. The logo's dominant symbol is a lion, represented by a lion’s profile and a folded sheet of paper, symbolizing strength, courage, and the importance of education.

In addition to the main logo, alternative versions feature the lion with hand-drawn headgear instead of a crown, adding a playful touch to the identity. These variants are exclusively used for communication with students, emphasizing a friendly and engaging school environment.

The brand as a whole reflects Akadem's commitment to blending traditional values with modern educational methods, creating a prestigious and nurturing community where every child can excel.

Visual Identity Anna Fatrdlová

Strategy Jakub Novák, Adam Morkus

Art Direction Jakub Novák

Created at Semibold